Why your website doesn’t belong to you

Posted by on Aug 29, 2013 in Web copy |

This isn’t about some fine print you’ve overlooked in your internet service provider’s or web hosting service contract. It’s about your audience. Specifically, how you communicate to your target audience through your website. Because a lot of websites don’t.

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Social media…don’t push it

Posted by on Jul 30, 2013 in Social media marketing |

I came across this quote recently: “Writers need a strong grasp of creating and developing valuable content that attracts and engages a business’s target audiences while driving profitable customer conversions and actions.” Sounds reasonable to me. Could almost be a definition of copywriting.

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Looks great, sounds awful

Posted by on Jun 30, 2013 in Copywriting |

Ever been to a function or a party and spotted someone across the room who looks seriously cool? You eventually catch their eye and smile and head over to introduce yourself. After you’ve complimented them on their amazing look you quickly notice something really annoying; something that makes you wish you’d ignored them in the first place.

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When the wrong words are right

Posted by on May 30, 2013 in Copywriting |

Getting people to read something is hard work. Thanks to the internet and mobile devices, we’ve evolved into skimmers not readers. That means we only see headlines or bullet points – and we only stop at these if they grab our attention. So how do we grab people with headlines?

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