Print ads

Client:Future Turf Pty Ltd
Product: Village Green (new variety of turfgrass)
Brief 1: Client needed a presence in Outdoor Design Source, an annual guide regarded as a ‘bible’ for professionals in the landscaping industry. The full page ad also needed to feature the product on display at the Perth Cultural Centre.
Brief 2: Client wanted an ad in the Yellow Pages that distinguished them from the competition – both visually and copy-wise. The ad also needed to include some product features.

Client: WA Museum
Product: Secrets of the Afterlife exhibition
Brief: To be published in the West Australian, this ad sought to enlist volunteers to help the Museum run this new exhibition, exclusive to WA from the British Museum.

Brochures/flyers

Client: IQ Cabinets
Product: Custom-built kitchens, bathrooms and laundries
Brief: Client was opening a new display stand at HomeBase EXPO in Wembley (Perth). These stands aren’t staffed so the client wanted a brochure for browsers to take away with them that would convey the quality of their work and compel them to visit their showroom.

Client: Working Planet
Product: International labour hire services
Brief: After I came up with a name and tagline for this new business, there was an immediate need for a brochure for the MD to leave behind after meeting with prospects. I suggested a brochure in the style of a passport would create more interest and be less easily forgotten.

Client: WA Museum
Product: A new exhibition about advances in undersea technology called Immerse
Brief 1: Client required a poster to promote this upcoming exhibition at the WA Maritime Museum in Fremantle.
Brief 2: After showing in Perth, the exhibition moved to the North-West in time for the school holidays. This flyer was created to promote the two venues.

Taglines

Client: Hillseafood
Product: A range of fresh produce, including seafood
Brief: Working with Pink Piranha – Design with a bite, the client was overhauling their brand, giving it a fresh new look. I created a tagline that conveyed the client’s passion and complemented the new logo.

Client: Baby Bean Beds
Product: Portable transport for babies
Brief: Working with Pink Piranha – Design with a bite, I wrote a new flyer that included a new tagline.

Client: Palm City Pools
Product: New and reconditioned swimming pools
Brief: Working with Pink Piranha – Design with a bite, the client was revamping their brand, giving it a fresher, contemporary look. I created an aspirational tagline to complement the new logo.

Newsletters

Client: P&N Bank (previously Police & Nurses Credit Society)
Product: Bi-annual member magazine called Essentials
Brief: Work with P&N’s marketing coordinator to write copy and/or edit other stories and sections of the magazine. This has been an ongoing project for a couple of years.